WNBA Player Natasha Cloud Becomes First Woman To Sign Endorsement Deal With Converse
WNBA player Natasha Cloud is out here making history. It was announced last month that the Washington Mystics starter has signed an endorsement deal with Converse, making her the first female basketball player to join the sneaker brand.
Converse, which was acquired by Nike in 2003, was a leading brand in endorsement deals for basketball players in the 70’s and 80’s such as Dr. J (Julius Erving) Larry Bird, and Magic Johnson. Cloud, who is a Philly native and played basketball at St. Joseph’s said in a statement tht she and her father are big fans of Erving.
Converse’s announcement came shortly after an essay was released by The Player’s Tribune that was written by Cloud about racial and overall social injustice. The company said in a statement that out sound her dominating force of nature on the basketball court, it was her activism that led to their interest in the deal.
“Natasha Cloud’s recent piece is one of many examples of integrity, grace and strength she brings to the Converse team,” Ronald Johnson, general manager of global basketball at Converse, told the Washington Post. “We stand in solidarity with the black community, with our athletes, collaborators and our teammates, and we commit to act.”
“The biggest thing is for me to use my platform as a microphone. That’s the goal, be a voice for the voiceless.” – @T_Cloud4.
— Converse (@Converse) June 8, 2020
Cloud, 28, averaged career highs in points (nine), assists (5.6) and steals (one) per game last season. Since signing with Converse, Cloud has opted out of the 2020 season to continue her work in social justice. Converse will cover her salary for the remainder of the season.