Serena Williams Launches Vegan Leather Line

Serena Williams Launches Vegan Leather Line

Famous tennis player, Serena Williams, recently launched a vegan-based fashion line to help reduce animal cruelty and protect the earth.

The collection called S by Serena Spring 2020 is dedicated to her travel experience to different parts of the world. Serena said the collection is a fashion passport as the inspiration came from her visit to Africa. It was in the vast continent, she had the initiative to incorporate giraffe print into her fashion line.




To create this collection, Williams drew from her education as an art student and experiences as a mother to create a bold and beautiful collection that women all over the world can feel confident in.

During an interview with Essence, she explained that she decided to use vegan leather for her line because she feels like too many animals are killed for fashion’s sake and like humans are not do much to protect the planet. “We can all just do one small thing and help out so that was also a lot of our inspiration,” Serena said.

The tennis champ took to Instagram to show off her new line and fabulous figure with a form fitting animal print dress.

The fashion line includes jumpsuits, dresses, jackets, and pantsuits in attractive and unique prints and colors. It also features the cruelty-free Sasha Vegan Leather Blazer and Sasha Vegan Leather Pants for anyone who wants to join the cause. During an interview with Vogue, she shared that green is one of the trendiest colors for summer and spring which was why she also incorporated the color into her line.

Despite being a Grand Slam champion and mother to her daughter, Olympia, Serena still makes social cause a priority. In 2018, Williams first fashion line that featured denim pieces and activewear. The line was built to empower women and it was instantly embraced.



Besides fashion, the Grand Slam champion also involves herself in humanitarian activities. A few months ago, she used her social media platform to encourage her fans to donate to the rebuilding of Australian communities affected by the wildfire and the rehabilitation of Australia’s wildlife. “With the loss of over 500 million animals and many people left without their homes, we need to act now to help in whatever way we can.”


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